Creative Director, Copy
Creative Director, Copy
Content Partnership, Influencer Program
We leveraged the star-power of Valspar color ambassador, Genevieve Gorder and the perfectly targeted reach of women’s lifestyle publisher, PureWow to engage the audience in the stories of Valspar Colors of the Year, our annual program designed to help people hone in a smaller selection of trending colors without the frustration of searching the entire paint rack. The dedicated site let us deliver additional Valspar and Pure Wow curated color content directly to keep consumers engaged.
Agency: Valspar In House
Role: Director of Content & Creative Strategy Partners: PureWow, MVS|Spark