Creative Director, Copy
Creative Director, Copy
Nobody puts Blossom in the corner! This special edition KitchenAid stand mixer with a satin thyme green finish and hammered copper bowl was made to stand out on the counter. We created a Global Campaign Playbook giving partners around the world a comprehensive library of digital content, social media posts, photo and retail assets including recipes with a herbal accent, design content and the most gorgeous bowl care video. Sales flourished at retail and our global website partners earned recognition for driving engagement and conversions with an immersive landing page experience.
Agency: Whirlpool Wow Studios In-House Agency
Role: Creative Director
Partners: Crave The Agency, MSL