Creative Director, Copy
Creative Director, Copy
First there was a Superbowl spot and Times Square billboard starring style icons Madonna, Marilyn Monroe and Shakira, and we followed that with an integrated brand activation campaign for Sunsik that inspired young women share to their “life can’t wait” stories online for a chance to win celebrity stylist makeover and VIP trip to NYC. I led the creative development, judged the contest and co-produced the video makeover stories.
Agency: OgilvyAction Chicago
Role: Executive Creative Director
Agency Partners: Desgrippes Global, AKQA, FCBNY