Creative Director, Copy

Valspar Color Trends PR Campaign

We grabbed long-lead editor attention for Valspar Color Trends with a custom-created adult coloring book that brought the colors and stories to life. Press kit also included colored pencils coordinated to Valspar trend colors.

Agency: Valspar In House
Role: Director of Content & Creative Strategy, Copywriter
Partners: VP+C PR

To see the whole coloring book click here

To see the Color Trends report, click here

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